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Hinari Domestic Appliances: brand refresh

Creating consistent lifestyle appeal over many years

Hinari Domestic Appliances: brand refresh

We know the demands placed on major brands relative to changing consumer tastes. This is the fourth time we’ve refreshed the brand in 22 years.

"We have achieved enormous success over the years. Chris and the team know the key ingredients to buildng a major brand"

John Rourke
MD - Hinari Domestic Appliances

Next: new product launch

HIGH STREET TRANSFORMS THE KITCHEN

Next: new product launch

Creating product mock ups using the Next brand and working to strict client guidelines, the brand comfortably extends onto electrical products.

"Working with our own design team, Flag Design have translated our designs and ideas onto new products working quickly and effectively whilst ensuring they meet our Next directory deadlines"

Spokesman from next home department

Swan: new product launch in Littlewoods catalogue

range of new products retaining brand integrity

Swan: new product launch in Littlewoods catalogue

When applying a brand name to an entirely new product range it is vitally important to understand its heritage, so the transition is seamless. Having grown up with the brand (and seen a few Cologne trade shows) it wasn't time to start ripping up the rule book.


JCB Licence: new opportunity, new market

apply brand licence guidelines to product ranges

JCB Licence: new opportunity, new market

Working to JCB brand guidelines, we produced mock ups for everything from cordless drills and garden products to instruction plates on portable power generators with the JCB brand (and the exact paint match too).

"With a clear understanding of client needs and brand values, Flag made sure that the hallmarks of the JCB brand were successfully conveyed across products from all parts of our portfolio"

Richard Gosling
Marketing Manager, Power Products Division, Alba Plc

Dirt Devil: brand communication

communicate brand consistency across product range

Dirt Devil: brand communication

With a history of working with the brand continuously from 1998 we understand the importance of consistency through the product development process.

"Flag Design can creatively add value to brand communications. Impressive in flexibility and response to the client’s needs. Also particularly strong on product photography"

Nick Stene
Product Manager - Dirt Devil

C&C Insurance Brokers: building a brand

Brand identity centered around C&C shield icon

C&C Insurance Brokers: building a brand

Because we know the brand is more than just the logo itself, we created a clear, visual brand identity that carried across all communication. The branding is consistent across literature, adverts and powerpoint presentations.

"When we saw the designs for our new literature, we knew we had a powerful sales tool in our hands - raising the bar yet again"

Jonathan Hall
Director - C&C Insurance Brokers

 

© Flag Design 2007

MANCHESTER INTERNATIONAL FESTIVAL

Flag designed and produced a fun and informative pack of playing cards for audiences of The Difference Engine performance, which was part of The Great Indoors adventure for children and families. The pack contained fascinating facts about the themes of the play, focussing on Manchester's rich industrial heritage
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SCHOOLS UNITED

After successfully tendering for funding, working with Manchester United Foundation Study Support Centre, Flag delivered design workshops to children from three local schools. The result will be announced soon.

MISSION ACCOMPLISHED!

24:7 Theatre Festival 2009 was a sellout. 21 plays over seven days. Flag created all the marketing including an interactive flicker book, 6 sheets around the city centre and website with an animated launch sequence timed to sync with the launch.
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THE VALUE OF DESIGN

Businesses which use design perform better than their rivals. You know this already, but we thought you might like to read the facts from the Design Council.
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